There is something else to mention as well. Search engine bots will search your site whenever they darn well feel like it. You can go to Google and tell it to search your site by telling it manually that you exist, giving it your URL, etc. That doesn't mean Google will go check it out right that instant or even that night. In fact, sometimes it takes weeks or months for Googlebot to actually go and sniff out your site. And when it does all it means is that you are now in Google's database which is HUGE. You may not even show up in Google's listings for a while.

Within the search engine category, Google accounts for most of the search engine traffic. The other top search engines include but are not limited to: Yahoo, AOL Search, Overture, AllTheWeb, MSN Search, WiseNut, HotBot, Teoma, and Ask Jeeves. You can register your web site with the various search engines but it is a demanding process and takes time.

You must think of search engine optimization as a long-term investment in your website. It is an ongoing marketing effort that takes persistence. As you begin to implement optimization techniques, remember it can take several months before you see the results, so be patient. Here are some tips to help you improve your website rankings in the future.

Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

Their search engine ranking tool will show you step by step what you need to do and if you do something wrong they will alert you so that you could make the changes needed. You will never be left to fend for yourself, making mistakes that could be somewhat costly.

search engine news Links are important because they determine the reputation of your site. This occurs more so in Google than with Yahoo and MSN. Yahoo and MSN are more simplistic and count the number of links to a site. Google, on the other hand, will look at a site and the link to that site and decide how good or important that link is depending on its page rank or PR rating. Page Rank (PR), by the way, is a numeric value that represents how important Google considers a page on the web. When the link title matches the on-site topic content then it is considered a helpful link and an asset in search engine rankings.

This way you will make the best use of your SEO and make sure that your site is search engine-friendly from the start. However, your SEO can help improve your existing site although redesign will probably be a part of it.