Poundland was today slammed by parents after a store put its sexual stamina timers in the 'back to school' section.
The discount chain's branch in Surbiton, south-west London included the male sex pills toys next to a checklist of products needed for the new school year, which included stationery items like pens and calculators.
A shopper complained to Poundland on Sunday, saying it was the third time this had happened in the store.
But by this morning the timers still had not been moved.
The discount chain's branch in Surbiton, south-west London included the sex toys next to a checklist of products needed for the new school year, which included stationery items like pens and calculators
The item in the 'back to school' display is actually a so-called 'stamina timer for sex
Twitter user @DiggerPup told MailOnline: 'I don't know much about the current sex education curriculum these days but I'm sure they don't recommend sex stamina hourglasses!
'I complained to Poundland who said they would pass it on to the store to sort it, and a few days later, they are still there.
'When will they learn that this kind of exposure of sex to children just isn't acceptable?'
The move sparked anger from parents in the affluent suburban neighbourhood, and led to Poundland receiving a letter of complaint from the Kingston Independent Residents Group.
Its representative, James Giles, said: 'Families should feel confident in taking their children to a family-friendly shop, and this completely goes against that.
'I hope Poundland will take swift action and take action with those who are, at best, poorly trained, and, at worst, taking part in some kind of twisted joke.'
After MailOnline contacted Poundland, the store said the item had been moved.
A spokesman said: 'Oops - this was a fun Valentines item that's popped up by mistake.
We've moved it faster than the 10 minutes we gave ourselves.'
The chain has been criticised for its lax approach towards presenting sexualised products in the past.
A shopper complained to Poundland on Sunday, saying it was the third time this had happened in the store.
But by this morning the timers still had not been moved (pictured)
Twitter user @DiggerPup complained to the discount chain's customer services, who said they would contact the branch in question
Earlier this year, vibrators from its 'Nooky' sex toy range appeared in the toy section of its branch in Tolworth, south London.
And in Christmas 2017, the discount chain was criticised for posting a series of sexually-suggestive posts on Twitter about its 'naughty' Christmas elf.
The discount giant tweeted a blizzard of bawdy images of the elf accompanied by racy captions for a PR campaign the store claimed cost just £25.
One image showed the red and white stuffed toy drawing a suspiciously-shaped cactus with the caption, 'That's one prickly Christmas tree'.
The move sparked anger from parents in the affluent suburban neighbourhood, and led to Poundland receiving a letter of complaint from the Kingston Independent Residents Group.
Pictured: The branch in Surbiton
Another post showed the elf swinging a tea bag between his legs and posed the question, 'how do you take your tea? One lump or two?'
Some Twitter users reacted badly to the campaign, saying it was crass and overly sexualised.
Mark Howsham said: 'I get that the elf is being naughty, cheeky etc...
but surely it didn't have to be overtly sexual, a sign of the times sadly.'