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Many businesses that sell whatever they to sell or offer services on the web will have a section of their website dedicated to testimonials from prior customers. One thing it's important to consider when you read these testimonials is the fact that generally someone will post a review whenever they are extremely happy with the service or extremely unhappy with the service or product. Generally if they are merely satisfied they will not post a review at all.
Also when someone is posting on a seller's website the seller who controls that website has the capability to delete or have first chance of reviewing that review and responding to it. If it's a somewhat negative review that is structured in order that the seller can respond to it in a very constructive manner then they might enable the negative review to remain but add their comments which may make the reviewer look silly or may make the seller look like they're far better than the review. Often times individuals have personal idiosyncrasies that come into play when they review something so if it really is just them, well then the review may serve its own purpose.
So whenever you are trying to find a review of a business systems (Read the Full Document) you will have to keep an open mind. If it is a local service for example a house cleaner in which case you can ask around and find out if anyone you know has used them before. A far more effective way could be to inquire on a community website. There are various community web pages over the internet that exist to get various people involved in that online community. As the on-line community evolves it may attract various levels of interest. Should the website is dedicated to a particular interest group for example crafters or quilters or travelers to Paris then as the community evolves over time online the people could possibly get to know each other. As this happens they can ask has anyone used such and such a service that's generally linked to the website interest.
Should the online community is about creating a local online community in a town or town then as it evolves within that community a business review section may be a potential powerful advertising tool for businesses to use to advertise their products and services online.