How do Facebook ads works?
Through Facebook ads, you can promote your pages, posts, websites, blogs or action user taken etc.
Despite it, you can sending users to your website or blog to increase traffic and get success.
Facebbok ads works according to your targeting like location, demographic, and profile information. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
Who Should Advertise on Facebook?
In Facebook Advertising, Mostly businesses fail to fit in it because they focus to buy their products and service. Always Keep in mind that Facebook Advertising are more like display ads than search ads.
Users are connected here with their friends, not software to position your links in the top positions of search engines find products or services. So how much you reach relevant users and display their products and services, your customers or profit would be increase automatically.
Vistiors who come on your website, not sure purchase your products or services.
He come on site after clicking on ads. If you have expectation from him, immediately he buy you products and increase your ROI, then you would be fail. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address.
Even if you sell products, not services, you should focus on an intermediate conversion as a subscription to the newsletter. You can then increase sales later by email marketing.
We focus on what we can book on your first visit. With the goal in six months (not a day) to be profitable, we can turn Facebook users into long-term customers.
Target Facebook Ads:
Facebook's ad targeting options are unparalleled. On Facebook, you can target users by:
- Location
- Age
- Gender
- Interests
- Connections
- Relationship Status
- Languages
- Education
- Workplaces
Despite it, Marketers should focus some more points during targeting
Broad Targeting:
Broad Targeting is a best way to reach large audience but i suggest rarely to use broad targeting.
Broad targeting gives you more cost and less relevant users.
Precise Interest Targeting
Precise Interest Targeting is a way to reach users's information in their profile including "listed likes and interests, the Pages they like, apps they use, and other profile content they've provided" .
You'll find the best ROI using Precise Interest targeting.
Precise Interest Targeting gives you a chance to know your customers interest in a broad way. Do R&D what your users search and read, which group they join.
Use Image for Facebook Ads
A meaningful & quality image attracts more users than text message.
Relevant Images caught by users's eyes give you more clicks and traffic than text ads whatever you write best in your ad.
So, use quality images, with bright color, attractive text and exact size. To get best images for their ads, you have three options, buy them, find one that are creative licensed or create yourself.
Promote your campaign in a right way
a-) Rotate Ads: You should create at least three ads with the same interest and do testing on it. Do Analysis on these ads, which ad perform best, generate impressions & clicks, keep them in a campaign. After a few days, delete ads that generate low CTR and clicks.
Read more: Facebook Advertising Strategies