A Super Bowl ad from a regional car insurance firm drew outrage after appearing to poke fun at harassment in the workplace.

The commercial from Cure Auto Insurance, which aired right before halftime - peak viewership time, was quickly branded the 'ad fail of the decade' and 'worst Super Bowl advertisement' on social media.

Some even said it should never have made it to air, tweeting that someone 'should have vetoed' the clip. 

The setting of the ad is an office, where a woman seated behind her desk is approached by a male and female employee.