Cauberghe & Pelsmacker (2006) showed that users perceive two-way communica-tion, specific targeting, and product information as the advantages of inter-active TV advertising, even though the general levels of knowledge and interest of participants in IPTV were limited. Actual interactivity focuses on the feature of media or capabilities of creating interactive content or message or potential for interaction in general. IPTV ad-vertising has the potential to ensure that consumers receive relevant mes-sages (Pavlou & Stewart, 2010). Participation has been widely used as a means of improving advertising effectiveness (Stewart & Ward, 1994). IPTV advertising offers options for consumers' participation. Now, 64 companies (September, 2010), such as telecom, broadcasts, internet providers, electronic industry etc, integrate the forum, joining effort to build next generation of IPTV in a massive way. Since the early stage of Internet advertising, researchers have proposed and tested the concept of interactivity as a critical antecedent of effective Internet advertising (e.g., Bezjian-Avery, Calder & Iacobucci 1998; Cho & Leckenby 1999; Jee & Lee 2002; Coyle & Thorson 2001; Ko, Cho & Roberts 2005; Liu & Shrum 2002; Macias 2003; Rosenkrans 2009; Sundar & Kim 2005). Several empirical studies (Cho 1999; Coyle & Thorson 2001; Macias 2003; Sundar & Kim 2005) have manipulated levels of inter-activity in Internet advertising to demonstrate that higher levels of inter-activity in Internet advertising can produce more positive attitudes toward advertising and brands.

Moreover, you can stream multiple TV channels using your regular internet connection for free, sometimes paid. Another stream of research related to IPTV ads investigated the effects on attention and memory of simultaneous exposure to television content and interactive advertising. Telescopic ads refer to a commercial within a commercial, where consum-ers can view an extended version of the commercial and obtain more in-formation about the advertised products by clicking specific buttons on the remote control during television commercials (see Bellman et al. 2010; Cauberghe & Pelsmacker 2006/2008; Reading, Bellman, Varan & Winzar 2006): impulse response format ads, dedicated advertiser location (DAL) ads, and telescopic ads (also known as Video Advertiser Location ads). The impulse response format refers to the advertisements that trigger viewers to interact with commercials by presenting banners on the screen during the television program. This framework is proposed in order to provide significant benefits in terms of viewers' Quality of Experience and to increase their satisfaction.

Viewers can access DAL, a micro-site for advertisers that is similar to a webpage that contains products, information, and brand messages, using remote controls while watching or browsing television programs to order product brochures, samples or products. With client devices in order to form an IPTV system. The current heterogeneity in networks and devices demands for a high degree of flexibility in IPTV systems for digital television. Tough one models of clever devices in addition have video camera attributes having hi-res touch screen display screen, Gsp sat nav, convenient marketing gambler, Wi-Fi in addition to broadband admittance. Recently, several empirical studies have investigated the effectiveness of IPTV advertising over traditional television commercials. Furthermore we also investigated the role of the restoration consequent to a link failure. In the core part we investigated the role of the classes of services defined according to the differentiated service over MPLS and to the virtual private LAN service approach. The next IPTV service on our list is great if you want to be able to access more than 1500 channels that are mainly found in Europe and the UK. On the other hand, some researchers (Cauberghe, Pelsmacker & Janssens 2009; Giotis & Lekaks 2009) have found that interactive advertising is more effective when the advertised products are congruent with the content of the tele-vision program.

If you want to test the trial you can purchase a 3 day trial for €3.99, all trial accounts have the same benefits as the full account. We then describe a successful trial of the POINT technology over the network of project partner PrimeTel, with real users accessing an IPTV service over either IP or POINT. The only real downside to using a MAG for IPTV is that it only really does IPTV streaming well. One great thing about this streaming app online is that you only need to pay for what you are watching. VPN's also sometimes have better performance for streaming content. Although different scholars have proposed different sets of interactivity definitions, the common recurring theme is interactivity can be defined as user's ability to control over information. As supported by the experiments, the proposed framework maintains the recommendations accuracy with a reasonable privacy level. The proposed dynamically reserved bandwidth for the IPTV services increases the IPTV user's satisfaction level. We describe our approach to estimate the effective bandwidth required to satisfy given Quality-of-Service constraints on traffic. We also compare our algorithm with alternative approaches based on analytical estimation of effective bandwidth; we demonstrate that these approaches are weak at taking into account related Quality of Service constraints and thus reserve inappropriate amounts of bandwidth, leading to either increased QoS target violations, or underutilisation of resources.