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These Are The Brands Giving Money To The Black Lives Matter Movement

RodgerClune7502955 2022.11.28 10:05 조회 수 : 0

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Many brands are speaking out against racial injustice -- but not all of them are donating to the cause. 


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The killing of George Floyd last month while in the custody of Minneapolis police officers has set off a wave of protests and dialogue on racial injustice that has continued unabated for weeks. And many corporations, big and small, have joined the conversation, issuing statements vowing to stand with the Black Lives Matter movement. Some tech behemoths -- like Apple, Amazon, Microsoft and others -- have followed up on their supportive words with major donation pledges, too. Other companies have yet to put their money where their mouth is. 



Below, we've rounded up major companies, from big box retailers to clothing stores, game publishers, gob led screen fast food chains and more, that are giving substantial donations in the fight against racial injustice and systemic oppression. They're giving to organizations that include the American Civil Liberties Union, NAACP Legal Defense Fund and the Equal Justice Initiative, among others helping to create change. 

In addition to joining local protests, signing petitions and donating time and money, the ability to "vote with your wallet" -- to patronize companies that are making substantive donations -- is another way to support the cause of equal justice. 

Please note, however, that this list doesn't address any accusations of discrimination by various companies that have cropped up in media reports and social media in recent days as well. CNET encourages you to spend some time researching the companies you buy from to ensure they align with your values and ethics.

Technology companies

Many of the large tech companies in the US have donated substantial sums to the cause. Google has committed $12 million, while both Facebook and Amazon are donating $10 million to various groups that fight against racial injustice. Apple is pledging a whopping $100 million for a new Racial Equity and Justice Initiative that will "challenge the systemic barriers to opportunity and dignity that exist for communities of color, and particularly for the black community," according to Apple CEO Tim Cook. Check out CNET's guide to learn more about how tech companies are supporting the Black Lives Matter movement.  

Big box stores

Walmart

Walmart announced that it will contribute $100 million over five years to create a new center for racial equity. In an email to Walmart employees, CEO Doug McMillan said the center "will seek to advance economic opportunity and healthier living, including issues surrounding the social determinants of health, strengthening workforce development and related educational systems, and support criminal justice reform with an emphasis on examining barriers to opportunity faced by those exiting the system."

Target

Target announced a $10 million commitment in an effort to advance social justice through supporting partners like the National Urban League and the African American Leadership Forum. The brand also committed 10,000 hours of pro-bono consulting for small business in the Twin Cities that are black-owned or owned by people of color.

Home Depot

Home Depot CEO Craig Menear announced a $1 million donation to the Lawyers' Committee for Civil Rights Under Law in a statement released on the company website. In the letter, Menear also said the company will work for change internally, "I have begun working with our associate resource groups to facilitate internal town halls to share experiences and create better understanding among us all," he said. "We are dedicated to supporting you and our communities during this time with the goal of emerging more united than ever." 

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