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Entrepreneurship offers our government the opportunity to create more job possibilities for its citizens. There are several challenges that face an entrepreneur in our country but with the right strategies at hand, we can overcome the challenges. The alleviation of such problems will create an ample environment for the thriving of entrepreneurship.

The Best Way To create a Brand is no way different from founding your business. It takes time. Gradually you can create Brand Equity. Brand equity is the differential effect when consumers react more favorably to a brand than to a generic or unbranded version of the exact same product. Whenever we think of buying a mobile phone the very first name strikes us is - the iPhone. Ask why? It's as a result of comfort and women empowerment authenticity delivered by iPhone to its users.

Apple throughout their years of research and experience has created a state in our mind of ultimate luxury and comfortability in making use of their products. There may be several more similar products of others in line with Apple iPhone and could possibly be superior to that, however the identity of iPhone gives it the edge over others- no matter what the price tag is. This edge is the Brand Equity.

Among the several benefits of being a entrepreneur, 5 were directly responsible of my jump from a safe and secure job to my entrepreneurial adventure. Four of these advantages can be summed up in one word: Freedom. The fifth one is, according to me, the most critical benefit from becoming an entrepreneur.

The first and perhaps most obvious rationale why I started to dream about becoming an entrepreneur was money. In reality, I grew up being told that I had to study long and hard to get a great, secure and well-paid job. So I ended up having a bachelor degree as well as a master degree, ready to receive the all of the hard earned money I thought my academic degrees would get me. Of course, I studied long and hard and accumulated huge student debts during the process, I would obviously be gratified with a good salary, right? Wrong! As I got in to the market, I soon realized that some friends with basic high school were paid nearly just as much as I was! Even worse, they got out of school 6 or 7 years before me so they did not have debts and were able to accumulate a fair total amount. I realized that basic demand vs. offer was far more vital to get well-paid than a master degree. This is when I began to read about all the advantages of becoming an entrepreneur. I didn't take me too much period to understand that almost if not all the really rich people were entrepreneurs. Many had college degrees, many didn't. The only significant point were their capability to identify market demands and also to answer these demands with great value. If I could rapidly provide the market enough value, in enough quantity, to reply to its needs or wants, I would get rich. I would get out of debts far more quickly than by holding on to a safe and secure job that might only get me a tiny raise each and every year. Getting rich quickly was the main benefit of being a entrepreneur that motivated me to quit my secure job. In fact, the only way to get more money by staying an employee would have been to get old! I could have changed the world, I would not have matter to my boss... the only way to earn more was to get older. The advantage of being a entrepreneur is the fact that it does not matter that you are 25, 40, or 60 years old or that you have a university degree or not. If you have a really brilliant idea, you will take advantage of it.
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