Amazon is making an aggressive play for music connoisseurs who want to stream their songs in high fidelity.
On Tuesday, zhd.life the e-tailing giant launched Amazon Music HD which allows users to stream 'lossless' audio files -- a type of file that retains much more of the digital information from its original form compared to the more common mp3.
The HD songs will be similar to a CD-quality audio, while a separate class of songs that the company is calling 'Ultra HD' offer a greater bit-depth and sample rate that translate to higher fidelity.
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Amazon has launched an HD music-streaming service that offers users greater fidelity.
Prime users will be able to subscribe at a discount
Those sample rates and bit-depth will be contingent on what a given users' network bandwidth will allow and is compatible with many, but not all, devices.
Amazon Music HD, which is currently offering a catalog of 50 million songs, will cost $14.99 per month for customers without an Amazon Prime membership and $12.99 for those with one.
As noted by The Verge, that price point directly undercuts the next biggest competitor in high definition music-streaming, Tidal, which currently costs $19.99.