The BBC's drive to promote women has led to men feeling the corporation no longer reflects them after efforts to increase the number of female stars and up women's pay.

The number of male viewers who do not feel they are reflected in the BBC's content has increased since last year as the corporation's drive for gender equality continues. 

The BBC's annual report shows that 28 per cent of its male viewers feel the corporation 'no longer reflects people like me', up from 23 per cent last year.

When asked if the BBC is effective in its mission to inform, educate and entertain, only 75 per cent of men said yes compared to 82 per cent of women.

It comes as the BBC continues its efforts to increase gender equality through its 50:50 project, an initiative that aims to increase the number of women on air and on screen. 

The project has seen the BBC increase the salaries of some of its most high-profile women such as Zoe Ball and increase the number of female stars in its shows such as Line of Duty. 

The report states: 'There are differences in the consumption and impact of the BBC comparing between audience groups though that we are seeking to narrow, and perceptions that we are focused on improving.'

The BBC has been making a concerted effort to increase the number of women on its screens and to close the gender pay gap in recent years.

The 50:50 project was launched by the BBC in 2017 after the issue of gender equality came under the spot light when the organisation published the salaries of its highest earners with no women inside the top 14.

Director 온라인슬롯머신사이트 General Tim Davie describes the initiative as 'as a simple idea to measure and increase representation of women on one BBC news programme'.

But the idea has since been rolled out across the organisation and includes not just news programmes but all forms of content. 

As a result, it saw the BBC drive up the number of women on screen and on air and has seen the likes of Zoe Ball and Sarah Cox take over prime time slots on BBC Radio 2, for example.

The report itself is dominated by pictures of women, including Kelly Macdonald and Vicky McClure without any of their male co-stars from Line of Duty.

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Pictured: Lauren Laverne remains one of the top paid talents in the BBC

The football coverage is accompanied by photos of commentator Alex Scott and BBC Radio 4's Today programme is represented by Mishal Husain and Martha Kearney without Nick Robinson and Justin Webb.

Meanwhile, the corporation has also worked to close the gender pay gap in recent years by ensuring some of their most high-profile talent such as Zoe Ball and Lauren Laverne are among the top earners.

The issue came under the spot light when the organisation published, in 2017, the salaries of its highest earners, those who earned more than £150,000.