Keep content with an adequate number of target keywords in the right positions, just like you would with regular content marketing. Include these target keywords also on your titles.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
If the content visitors read on your website is poorly written, chances are that they will not put value to your site. Subsequently, when Internet users do not stick to your site, you'll easily lose traffic and the opportunity to reach to them. Furthermore, what you write for your website should be unique as certain search engines have a way of detecting copied material and penalizing those who are in the wrong.
There are some SEO strategies that should be avoided. These are termed as Black Hat SEO techniques. Using these techniques will result in a drop in ranking on search engines. Another technique that should be avoided is link spamming.
Be their guru, do everything you would do for yourself and more, show initiative. But most of all, listen to what the client wants, even if what they want isn't exactly what they need, do it anyway, and help them see what will really help.
Speed of the site - When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.
Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
If the content visitors read on your website is poorly written, chances are that they will not put value to your site. Subsequently, when Internet users do not stick to your site, you'll easily lose traffic and the opportunity to reach to them. Furthermore, what you write for your website should be unique as certain search engines have a way of detecting copied material and penalizing those who are in the wrong.
There are some SEO strategies that should be avoided. These are termed as Black Hat SEO techniques. Using these techniques will result in a drop in ranking on search engines. Another technique that should be avoided is link spamming.
Be their guru, do everything you would do for yourself and more, show initiative. But most of all, listen to what the client wants, even if what they want isn't exactly what they need, do it anyway, and help them see what will really help.
Speed of the site - When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.
Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!