Off page optimization: - The major activity which is performed in the off page optimization is getting back links for the site. Back links are that factor/power which makes a spot for your site in the high SERP. Why not you have quality content and a great structure site but if you haven't back link to it, it's like you are going to kill your enemy whither you have a gun having no bulits and your enemy has a full filled gun of bullets.

This is one of the most common SEO mistakes made by most people new to online marketing. They made the mistake of over stuffing their websites with keywords thinking that the more they have on their website and meta tags, the higher they will rank in the search engines. Keyword stuffing occurs if you have more than 30% of your keywords on your website. However, nothing is further from the truth. If you over stuff your website with too many keywords, search engines will treat your website as a spam site. In the worst case, your website may even be banned from the search engines entirely.

Use a conversational tone. A great way to let Google know you're serious about your rankings is to use a tone that appears to be conversational in nature. Write your articles as if you were talking to your readers. Ask them questions about their problems. If they feel like you are talking to them, they will appreciate your articles much more. The search engines are leaning towards this new way of writing.

Now you HAVE to use some sort of SEO strategy to truly make a difference. In order to become more relevant you have to learn about things like; article marketing, using proper SEO strategies in the background of your website, as well as several other areas. Without it, your website or blog will never get off the ground.

The URLs on your website is just another way of telling the search engines what your webpages are about. URL structure is very important. A lot of webmasters and bloggers alike do not take the time to optimize their website.

SEO news I am very skeptical about companies that offer to put my site our for link swapping to generate "popularity" for search engine SEO purposes. Personally, I feel it is a waste of money and could hurt you. If there are links being exchanged artificially with companies outside of your industry, search engines can punish you for it.

Mobile friendly interface - Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.

Keep content with an adequate number of target keywords in the right positions, just like you would with regular content marketing. Include these target keywords also on your titles.