Investors who want to make an impact with their money have plenty of options, but admit to being sceptical of many.
There has been no let up with the launch of ESG and responsible funds in recent years as a new generation of investors put sustainability and the forefront of their finances.
Meanwhile, a selection of green investing funds and investment trusts can help them target companies tackling the impact of climate change and seeking to improve how the world does things
But if you want to invest back better, it can be tricky to work out what good your money is actually doing.
Investors are backing sustainable funds but remain concerned about greenwashing
While demand and interest grows, the funds industry faces an uphill battle over claims of 'greenwashing' and whether companies they invest in tick those Environmental, Social and Governance boxes.
The latest Triodos Impact Investing Survey reveals investors are calling for greater transparency for sustainable investments amid concerns funds are not as green as they make out to be.
More people have turned to investing in recent years, especially in an age of low rates on offer from savings accounts.
This paired with increasing environmental awareness - often dubbed the Greta factor after young campaigner Greta Thunberg - has focused minds on the role sustainable investment can play and demand is growing.
The upcoming COP26 summit will only serve to cement the role businesses and investors are expected to take in creating a more sustainable and less wasteful way of doing things, as has the Build Back better rallying cry adopted for the UK with gusto by Prime Minister Boris Johnson.
Investors are certainly chasing down opportunities.
Figures from the Investment Association reveal that responsible funds have taken £6.7billion of investment in the first half of 2021. That is some £2.4billion more than the previous year.
And the recent Triodos survey shows three quarters of new investors prefer to invest in funds that make a positive impact on the planet, compared to 64 per cent of all investors.
It may be $ 7626 for 8 minutes | Binary options trading strategy good reason. A review published this week by 3D Investing shows investing for positive impact need not be at the expense of financial returns.
Of the 13 responsible funds in the IA UK All Companies sector, 69 per cent outperformed the average over the period.
The average responsible investment fund posted a 58.7 per cent return relative to a return of 44.2 per cent for the IA UK All Companies sector $ 7626 for 8 minutes | Binary options trading strategy as a whole.