Consumers will often browse review sites prior to making a purchase. In contrast, in certain cases, these reviews are more confusing than helpful. In others, they may be downright misleading. How can you really tell whenever they are honest reviews or maybe if the company is paying someone to post positive reviews as part of an "online reputation management" service? Just how much influence should a bad review play within your decision to use or not utilize a specific company?
Today, you will discover dozens of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all utilized by consumers. Aside from that, sites like the greater Business Bureau offer the opportunity for customers to leave a review about a business. If the company is online, there are actually literally dozens of online sites offering feedback about a business.
For most cases, review sites are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program will probably be perfect. A proven way to rule out review websites is if the site doesn't permit the business owner to respond to the feedback or actually review the feedback before it is posted. Sites for example this are probably there more for income generation through ads than actual legitimate feedback.
You really need to look-at the overall picture of the business. How many transactions will be the business reviews (how you can help) completing on a daily basis vs. how many reviews are left for the company? Basically, a company doing 10,000 transactions a month that has one or two negative reviews within that period isn't a true representation of the customer service the company offers. Every company on the planet could be pleased with a customer care rating that high!
The bottom line here is that a couple of negative feedbacks on any business review site are no reason to write off a business. Take a good look-at the overall picture of customer support and make your decision that way. Furthermore, realize that occasionally, there simply is no satisfying a customer. If you own a business yourself or work in something customer support related, you have most likely dealt with at least an individual where nothing would satisfy them.
Consumers are far more more likely to leave a review after a negative experience than they may be after a positive one. Therefore, do the research to search out the overall number of transactions a particular business is doing and weigh that against the overall number of reviews you are seeing. If you still have doubts, simply call them up as well as to see what sort of customer service has been offered. Yet, if you have a positive experience, do the business owner a favor and leave a review!
Today, you will discover dozens of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all utilized by consumers. Aside from that, sites like the greater Business Bureau offer the opportunity for customers to leave a review about a business. If the company is online, there are actually literally dozens of online sites offering feedback about a business.
For most cases, review sites are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program will probably be perfect. A proven way to rule out review websites is if the site doesn't permit the business owner to respond to the feedback or actually review the feedback before it is posted. Sites for example this are probably there more for income generation through ads than actual legitimate feedback.
You really need to look-at the overall picture of the business. How many transactions will be the business reviews (how you can help) completing on a daily basis vs. how many reviews are left for the company? Basically, a company doing 10,000 transactions a month that has one or two negative reviews within that period isn't a true representation of the customer service the company offers. Every company on the planet could be pleased with a customer care rating that high!
The bottom line here is that a couple of negative feedbacks on any business review site are no reason to write off a business. Take a good look-at the overall picture of customer support and make your decision that way. Furthermore, realize that occasionally, there simply is no satisfying a customer. If you own a business yourself or work in something customer support related, you have most likely dealt with at least an individual where nothing would satisfy them.
Consumers are far more more likely to leave a review after a negative experience than they may be after a positive one. Therefore, do the research to search out the overall number of transactions a particular business is doing and weigh that against the overall number of reviews you are seeing. If you still have doubts, simply call them up as well as to see what sort of customer service has been offered. Yet, if you have a positive experience, do the business owner a favor and leave a review!