Consumers will often browse review sites before you make a purchase. On the other hand, in some cases, these reviews tend to be more confusing than helpful. In others, they are downright misleading. How can you really tell whenever they are honest reviews or if perhaps the company is paying someone to post positive reviews as part of an "online reputation management" service? The amount influence should a bad review play in your decision to use or not utilize a specific company?
Today, there are dozens of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are generally employed by consumers. Additionally, sites like the greater Business Bureau offer the opportunity for customers to leave a review about a business. In the event the company is online, you will discover literally lots of websites offering feedback about a business systems.

For most cases, review web pages are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program will probably be perfect. A proven way to rule out review web sites is should the site will not permit the business proprietor to respond to the feedback or actually review the feedback before it is posted. Sites such as this are probably there more for income generation through ads than actual legitimate feedback.

You really should look at the overall picture of the business. How many transactions will be the business completing on a daily basis vs. how many reviews are left for the company? To put it differently, a company doing 10,000 transactions a month that has a couple of negative reviews within that period is not a true representation of the customer support the company offers. Every company on the planet could be satisfied with a customer care rating that high!

The bottom line here is that 1 or 2 negative feedbacks on any business review site are no reason to write off a business. Take a really good look-at the overall picture of customer service and make your decision that way. Furthermore, realize that at times, there simply is no satisfying a customer. If you own a business yourself or work in something customer service related, you've got most likely dealt with at least an individual where nothing would satisfy them.

Consumers are much more more likely to leave a review after a negative experience than they can be after a positive one. As a result, do the research to search out the overall range of transactions a particular business is doing and weigh that against the overall range of reviews you are seeing. If you still have doubts, simply call them up and also to see what sort of customer service will be offered. Nonetheless, should you have a positive experience, do the business owner a big favor and leave a review!