Consumers will often browse review sites before you make a purchase. On the flip side, in some cases, these reviews will be more confusing than helpful. In others, they may be downright misleading. How can you really tell if they are honest reviews or maybe if the company is paying someone to post positive reviews as part of an "online reputation management" service? Just how much influence should a bad review play within your decision to use or not make use of a specific company?
Today, you can find lots of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all used by consumers. Moreover, sites like the higher Business Bureau offer the opportunity for customers to leave a review about a business news, try what she says,. Should the company is online, you will discover literally dozens of online websites offering feedback about a business.

For most cases, review web pages are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program is going to be perfect. One of the ways to rule out review web pages is in the event the site doesn't permit the company owner to respond to the feedback or actually review the feedback before it really is posted. Sites such as this are probably there more for income generation through ads than actual legitimate feedback.

You should look-at the overall picture of the business. How many transactions will be the business completing on a daily basis vs. how many reviews are left for the company? Put simply, a business doing 10,000 transactions a month that has one or two negative reviews within that period isn't a true representation of the customer service the company offers. Every company worldwide would be happy with a customer support rating that high!

The bottom line here is that one or two negative feedbacks on any business review site are no reason to write off a business. Take a great look-at the overall picture of customer support and make your decision that way. Additionally, recognize that sometimes, there simply is no satisfying a customer. If you own a business yourself or work in something customer service related, you have likely dealt with at least one person where nothing would satisfy them.

Consumers are far more very likely to leave a review after a negative experience than they are after a positive one. As a result, do the research to locate the overall number of transactions a particular business is doing and weigh that against the overall number of reviews you are seeing. If you-still have doubts, simply call them up and also to see what kind of customer support will be offered. Yet, if you have a positive experience, do the company owner a big favor and leave a review!