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Listen and learn business people's podcasts in your subject part. This can be a great eye opener (or 'ear' operator!) as to what works and what doesn't.
Podcasting can also add a successful element in the business. However, you require to fully attempt to the process and offer something completely beneficial within your client groundwork. If you have a great product, and hung out a poorly produced and written podcast, you will likely discredit whole business.
So what exactly is producing a podcast? Basically anything that is on air is considered producing. All the technical and management functions are part of the production aspects. Even selection of talent would be considered show. Although with a podcast of course the talent is regarding a given!
Instead it normally must be used in support of an institution (meaning selling a regarding information products -- training, books other folks.) So much of the pre-work had been done.
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