So you have a brand new sports betting site and also you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?

Within the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the major search engines no longer allow gambling sites to advertise and which includes a ban on search engine PPC. Removing this sort of advertising forced the online gambling providers to come up with other ways of increasing their popularity.

There are a number of strategies you may try in order to attract potential members to your sports betting sites.

Optimize your internet site for higher ranking within the organic searches. This is a tough one seeing as the competition is very steep. Do not use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.

Generate topical content well in advance of the sporting event that you would want to promote. Typically, search engines may take 3 to 12 weeks to discover new pages so unless you are really up regarding how to get the pages indexed quicker, give new pages an abundance of time for you to be discovered through the internet search engines.

Allow other sites to use your topical content in exchange for a text link back to your site. Doing this permits you to gain extremely valuable a proven way text links that may help to increase your link popularity. Just make certain you choose the text for that link carefully as well as the site posting your article maintains credit to you as the author.

Post articles from other sites. Ensure that the article you post on your web site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this will likely significantly improve your chances of being found in a search engine for that articles topic.

Add a Forum to your web page and create categories that promote the events that the site specializes in. For example, if your site is based out of Europe you could want to make a bunch of categories determined by Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this can generate keyword rich, topical pages that eventually will be indexed by the search engines. The greater active you're Forum, the greater the opportunity of creating countless pages that the search engines will love.

Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have the opportunity to place some text that can be used to promote your web page. Additionally, some forums shall allow you to place text links in the signature. Be respectful and do not stuff the signature with too many text links.

Add your site to as many directories when you can. Some directories may take a long time for inclusion, the DMOZ for example, so you should apply to them as quickly as you can after launching your new sports betting site.

Reciprocating links may be helpful as long while you carefully search out potential linking partners. Ensure that the sites you are linking to are quality sites that you yourself would actually spend time on. An excellent rule of thumb is read this blog article from Iejavierheraud Edu - if you would bookmark the site others would probably bookmark it as well and so, the site would be the best site to trade links with.

Offer affiliate programs to other webmasters. If you offer affiliate programs ensure that you really pay your affiliates in a timely manner. You could be surprised at how many sites actually don't treat their affiliates well. Treat the affiliates like the limited partners that they may be and that level of respect will most likely lead to your banners and text links gaining better placement on the affiliate's websites.

Purchase banner space on sports related sites. This can be an expensive proposition so you really should take good care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these may very well be skewed. Be wary of sites stating Hits and Impressions as their verification on traffic. The most effective stat to base you purchase on is monthly unique visitors and do not take their word for it, use a completely independent third party tracker for unbiased results.

Just like anything else in life you will find no guarantees but if you adopt some or all the previously mentioned marketing strategies, your web page should see improvements over a short time frame.