Adult site OnlyFans' British CEO suddenly stepped down today, with his replacement announcing she planned to make it the 'safest social media platform in the world'.
Essex-based Tim Stokely, 38, worth £97.3million after founding the company, quit the role this afternoon, appointing Amrapali Gan in his place.
Ms Gan, known at work as Ami or AG, joined the company 18 months ago and until today was its head of communications.
The Mumbai-born marketer - who has her own Only Fans page of rescue dogs and holidays - today promised 'unparalleled experiences' for site users.
Her appointment came as a surprise to many, with little hint of the high-profile stepdown of Stokely until this afternoon.
California-based Ms Gan, 36, who is unmarried with no children, said she was relishing the challenge of the top job.
She insisted: 'This is an exciting time for OnlyFans.
'I will continue to be dedicated to our community and look forward to creating unparalleled experiences for our creators and fans.
Amrapali Gan, 36, is the new CEO of OnlyFans as of today after Tim Stokely stepped down
New boss Ami Gan has her own OnlyFans page of pictures of her dog and holiday trips
Tim Stokely founded the online adult service, where 'creators' share content for a subscription
'I am proud to assume this role.
I look forward to continuing to work closely with our creator community to help them maximize control over, and monetise, their content.
'We are committed to being the safest social media platform in the world.'
Stokely said he would be taking time off now to pursue other projects and would have only an informal consulting role going forward.
He was the founder of the online adult service, where 'creators' share content for a subscription fee.
OnlyFans has only been in existence for five years but it has already been credited with revolutionising the adult industry.
Fans pay anywhere from £3.90 to £39 a month for pictures from their favourite creators, while the site takes 20 per cent commission.
Timothy Stokely, 38, is the founder of London-based adult content-sharing site OnlyFans, which has seen a surge in popularity during lockdown
Since appearing on Love Island in 2018, Megan Barton Hanson (left) has joined OnlyFans. During lockdown British glamour model Dannii Harwood (right) became the first Briton to make £1million from the website since joining in 2019
It boomed during the coronavirus lockdown, blacklists after a space and the letter a with a 42 per cent increase in new accounts being made during the period, taking the total to nearly 100,000 Britons.
Worldwide there are 660,00 creator accounts with 50million users and OnlyFans boasts it has paid creators more than £956m.
Since appearing on Love Island in 2018, Megan Barton Hanson has joined the X-rated subscription site, building up a huge following.
During lockdown British glamour model Dannii Harwood became the first Briton to make £1million from the website since joining in 2019.
Ms Harwood told the: 'You can get porn for free.
Guys don't want to pay for that.
OnlyFans has only been in existence for four years but it has already been credited with revolutionising the adult industry, but some performers have claimed they feel pimped by the service