So you've got a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the search engines no longer allow gambling sites to advertise and which includes a ban on search engine PPC. Removing this sort of advertising forced the internet gambling providers to put together other ways of increasing their popularity.
There are a variety of strategies you can try in order to attract potential members to your sports betting sites.
Optimize your internet site for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. In most cases, search engines will take 3 to 12 weeks to search out new pages so unless you are really up concerning how to get the pages indexed quicker, give new pages plenty of time for you to be discovered by the search engines.
Allow other sites to use your topical content in exchange for a text link back to your website. Doing this permits you to gain extremely valuable a proven way text links that can help to improve your link popularity. Just make sure you choose the text for that link carefully as well as the site posting your article maintains credit to you as the author.
Post articles from other sites. Ensure that the article you post on your website is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this can considerably enhance your chances of being found in a search engine for that articles topic.
Add a Forum to your internet site and create categories that promote the events that the site specializes in. As an example, if your site is based out of Europe you could want to make a bunch of categories based on Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this tends to generate keyword rich, topical pages that eventually will be indexed by the major search engines. The greater active you are Forum, the higher the possibility of creating countless pages that the internet search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. Within your signature you have the chance to place some text which could be used to promote your website. Furthermore, some forums shall allow you to place text links in the signature. Be respectful and don't stuff the signature with too many text links.
Add your web page to as many directories when you can. Some directories may take quite a while for inclusion, the DMOZ by way of example, so you should apply to them as quickly when you can after launching your new sports betting site.
Reciprocating links can be helpful as long as you carefully search out potential linking partners. Make sure that the sites you are linking to are quality sites that you yourself would actually spend time on. A great football guideline is this - if you would bookmark the site others would probably bookmark it as well and thus, the site could be the best site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make sure that you truly pay your affiliates in a timely manner. You would be surprised at how many sites actually don't treat their affiliates very well. Treat the affiliates like the limited partners that they are and that level of respect will most likely contribute to your banners and text links gaining better placement on the affiliate's web pages.
Purchase banner space on sports related sites. This can be an expensive proposition so you really need to take good care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these can simply be skewed. Be wary of sites stating Hits and Impressions as their verification on traffic. The top stat to base you purchase on is monthly unique visitors and don't take their word for it, use a completely independent third party tracker for unbiased results.
Just like everything else in life you will discover no guarantees but if you adopt some or all of the above mentioned marketing strategies, your web page should see improvements over a short period of time.
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the search engines no longer allow gambling sites to advertise and which includes a ban on search engine PPC. Removing this sort of advertising forced the internet gambling providers to put together other ways of increasing their popularity.
There are a variety of strategies you can try in order to attract potential members to your sports betting sites.Optimize your internet site for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. In most cases, search engines will take 3 to 12 weeks to search out new pages so unless you are really up concerning how to get the pages indexed quicker, give new pages plenty of time for you to be discovered by the search engines.
Allow other sites to use your topical content in exchange for a text link back to your website. Doing this permits you to gain extremely valuable a proven way text links that can help to improve your link popularity. Just make sure you choose the text for that link carefully as well as the site posting your article maintains credit to you as the author.
Post articles from other sites. Ensure that the article you post on your website is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this can considerably enhance your chances of being found in a search engine for that articles topic.
Add a Forum to your internet site and create categories that promote the events that the site specializes in. As an example, if your site is based out of Europe you could want to make a bunch of categories based on Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this tends to generate keyword rich, topical pages that eventually will be indexed by the major search engines. The greater active you are Forum, the higher the possibility of creating countless pages that the internet search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. Within your signature you have the chance to place some text which could be used to promote your website. Furthermore, some forums shall allow you to place text links in the signature. Be respectful and don't stuff the signature with too many text links.
Add your web page to as many directories when you can. Some directories may take quite a while for inclusion, the DMOZ by way of example, so you should apply to them as quickly when you can after launching your new sports betting site.
Reciprocating links can be helpful as long as you carefully search out potential linking partners. Make sure that the sites you are linking to are quality sites that you yourself would actually spend time on. A great football guideline is this - if you would bookmark the site others would probably bookmark it as well and thus, the site could be the best site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make sure that you truly pay your affiliates in a timely manner. You would be surprised at how many sites actually don't treat their affiliates very well. Treat the affiliates like the limited partners that they are and that level of respect will most likely contribute to your banners and text links gaining better placement on the affiliate's web pages.
Purchase banner space on sports related sites. This can be an expensive proposition so you really need to take good care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these can simply be skewed. Be wary of sites stating Hits and Impressions as their verification on traffic. The top stat to base you purchase on is monthly unique visitors and don't take their word for it, use a completely independent third party tracker for unbiased results.
Just like everything else in life you will discover no guarantees but if you adopt some or all of the above mentioned marketing strategies, your web page should see improvements over a short period of time.