So you've got a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the internet search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this type of advertising forced the on-line gambling providers to come up with other ways of increasing their popularity.
There are a variety of strategies you may try to be able to attract potential members to your sports betting sites.
Optimize your web My Page for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Do not use questionable tactics, just be honest with your SEO and optimize the pages for the content that's actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. Usually, internet search engines will take 3 to 12 weeks to seek out new pages so unless you are really up on the way to get the pages indexed quicker, give new pages lots of time for you to be discovered by the internet search engines.
Allow other sites to use your topical content in exchange for a text link back to your web site. Doing this enables you to gain extremely valuable one of the ways text links that can help to improve your link popularity. Just make certain you choose the text for that link carefully and also the site posting your article maintains credit to you as the author.
Post articles from other sites. Make certain that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this may significantly enhance your prospects of being found in a search engine for that articles topic.
Add a Forum to your web site and create categories that promote the events that the site specializes in. As an example, if your internet site is based out of Europe you could want to make a lot of categories based upon Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this is going to generate keyword rich, topical pages that eventually will be indexed by the major search engines. The greater active you're Forum, the higher the opportunity of creating countless pages that the major search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have the opportunity to place some text that could be used to promote your website. Additionally, some forums shall permit you to place text links in the signature. Be respectful and don't stuff the signature with too many text links.
Add your site to as many directories as you can. Some directories takes quite a while for inclusion, the DMOZ for example, so you should apply to them as quickly when you can after launching your new sports betting site.
Reciprocating links can be helpful as long when you carefully search out potential linking partners. Ensure that the sites you are linking to are quality sites that you yourself would actually spend time on. An excellent general guideline is this - if you would bookmark the site others would probably bookmark it as well and so, the site will be the best site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make certain that you really pay your affiliates in a timely manner. You will be surprised at how many sites actually do not treat their affiliates very well. Treat the affiliates like the limited partners that they're and that degree of respect will likely contribute to your banners and text links gaining better placement on the affiliate's web pages.
Purchase banner space on sports related web sites. This will likely be an expensive proposition so you need to take good care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these will be able to be skewed. Be also wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and do not take their word for it, use an independent third party tracker for unbiased results.
The same as the rest in life there are no guarantees but if you adopt some or all the above mentioned marketing strategies, your web page should see improvements over a short time frame.
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the internet search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this type of advertising forced the on-line gambling providers to come up with other ways of increasing their popularity.There are a variety of strategies you may try to be able to attract potential members to your sports betting sites.
Optimize your web My Page for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Do not use questionable tactics, just be honest with your SEO and optimize the pages for the content that's actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. Usually, internet search engines will take 3 to 12 weeks to seek out new pages so unless you are really up on the way to get the pages indexed quicker, give new pages lots of time for you to be discovered by the internet search engines.
Allow other sites to use your topical content in exchange for a text link back to your web site. Doing this enables you to gain extremely valuable one of the ways text links that can help to improve your link popularity. Just make certain you choose the text for that link carefully and also the site posting your article maintains credit to you as the author.
Post articles from other sites. Make certain that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this may significantly enhance your prospects of being found in a search engine for that articles topic.
Add a Forum to your web site and create categories that promote the events that the site specializes in. As an example, if your internet site is based out of Europe you could want to make a lot of categories based upon Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this is going to generate keyword rich, topical pages that eventually will be indexed by the major search engines. The greater active you're Forum, the higher the opportunity of creating countless pages that the major search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have the opportunity to place some text that could be used to promote your website. Additionally, some forums shall permit you to place text links in the signature. Be respectful and don't stuff the signature with too many text links.
Add your site to as many directories as you can. Some directories takes quite a while for inclusion, the DMOZ for example, so you should apply to them as quickly when you can after launching your new sports betting site.
Reciprocating links can be helpful as long when you carefully search out potential linking partners. Ensure that the sites you are linking to are quality sites that you yourself would actually spend time on. An excellent general guideline is this - if you would bookmark the site others would probably bookmark it as well and so, the site will be the best site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make certain that you really pay your affiliates in a timely manner. You will be surprised at how many sites actually do not treat their affiliates very well. Treat the affiliates like the limited partners that they're and that degree of respect will likely contribute to your banners and text links gaining better placement on the affiliate's web pages.
Purchase banner space on sports related web sites. This will likely be an expensive proposition so you need to take good care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these will be able to be skewed. Be also wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and do not take their word for it, use an independent third party tracker for unbiased results.
The same as the rest in life there are no guarantees but if you adopt some or all the above mentioned marketing strategies, your web page should see improvements over a short time frame.