In some ways that makes our lives more difficult because we cannot control how others link to us, much less whether they link to us. There are some ways around this that I'll touch cover in the next installment. But first a word about Page Rank.

When you're preparing the content make sure that the main keyword is in the title. If you are targeting the keyword "search engine optimization," you will want it to be inside the title and preferably the first word used.

semantic Phoenix SEO Next you need to write a description using the description meta tag i.e. . This should go in the head part of the html, after the tag preferably. This only need to be about 1 sentence long and contain your keywords once or twice. Any more than that and it might look a bit spammy.

When you plan for optimized link building there always must be specified and quantifiable objectives and targets. There should always be some standard measurements in order to evaluate your website results with your competitor. Quantifiable objectives mean that it can be measured easily like how much time is spent on your site and Phoenix SEO the number of visits of your web page in one day. Using Google Analytics is a popular, free, accurate and effective way to analyze your website's statistics in depth.

Google doesn't care if you have exactly 15 incidences of your keyword every 500 words - in fact if you do, you have no chance because that is now excessive. Keyword stuffing or keyword spamming they call it! Yet people still write articles packed full of keywords in the mistaken belief that it will be good for them. Who is still telling them that?