What the heck does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most businesses have only begun to take advantage of over the last few years, however it's vital to take advantage of it - especially if you're investing efforts in search engine optimization. Although the benefits of social media may not be immediately obvious, they are essential for SEO help. Of the many reasons to consider social media as a part of your strategy for online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some years now. A social engagement is when people like, https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a7%d8%aa-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ comment or share a tweet about a piece of content. Content that has more social engagements will have more social signals. Search engines measure these social signals, and consider it an indicator of quality when ranking content. This is a way for search engines to identify the content that people are most interested in and what algorithm they believe to be as high-quality. A piece of content could be instantly indexed whenever it's attracting a significant amount of social interaction.

2.) Link Building
It's long gone from the moment when you could simply go out and ask for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write top-quality content that's relevant. How can you get your content to websites that will link to your site, if they are considered "unnatural"? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to link to your content, in the event that it's worth linking to. People who be able to share your content with their friends which will increase the impact of your content.

3) Content Amplification
You could create any high quality content you want however it will not gain significant traction without the aid of amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it can only reach those in your database of marketing. Social media allows you to reach new audiences with your content. If you share your content with your followers, they'll be sure to share it with their own followers when they find it useful. This will allow them to share your content with their followers, increasing your reach. In return, you will gain lots of relevant traffic, inbound links, brand recognition and social signals These are all used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. In addition to boosting your content Social media can also build brand awareness. Google refers to this as co-citation. The creation of these co-citations via social media can boost Google's trust and confidence in your website as well as helping by using branded search terms.

5) Social Indexing
Search engines have been indexing social media accounts since a while which means that they appear on the search results pages. This lets your brand be displayed in search results for branded search queries on more than just your own website. This gets more effective. Tweets that were individual from Twitter were once searchable and were displayed in the search results. This allowed your website to rank higher in the results of a search. The program was only temporary, however, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.