In SEO On-page activity and Off-page activity are two important factors to get better position in SERP for any website.
On-page is not a daily activity but off page is a regular activity till the lifetime of a website. So off page is equally and rather most important than the on page optimization.
Lots of activities are involved in off page to get attention in the eye of the crawler.
The more search engine crawler go through the site, the more you get proper position in SERP. Selecting the right method in off page and to do in a right way is important other wise it may affect your website.
Below are some effective off-page activities:
1.
Blogging: Blogging is one of the best ways to get back-links for website. Submit useful content on the blog sites and mention related pages using anchor text will be always beneficial. Unique and quality content will improve direct traffic and search engine visibility.
2. Forum Posting: Join some effective forums online and start conversation. When someone see your conversation and clicks on the link given in the comment parts you will get the traffic. Always remember to find high quality pages.
3.
Search Engine Submission: It is also an effective method of web promotion. It is a form of internet marketing that helps webmaster to be indexed on search page. Here involves two methods- first one to submit one page by using webmaster tools and generating a sitemap file.
Second one involves submitting home page to various search engines as much as possible.
4. Article Submission: Write unique articles software for SERP article submission sites and get back-links from there. High page rank articles' sites help websites to improve search engine visibility.
We can also get direct traffic through article sites.
5. Social Bookmarking: Social bookmarking is important SEO factor because search engine like Google considered it as a quality back-link and quality back-links helps to increase blog traffic and Google page rank.
6. Link Exchange: It is the activity in which two websites exchange their links also called reciprocal links. But doing this in a certain limit is beneficial otherwise it is considered as black hat SEO technique.
7.
Photo Sharing: Every small activity in SEO counts. Photo sharing activity also have value in off page. Share your photos or images in photo sharing sites and get back-link from there. Share photos in major sharing sites like Picassa, Pinterest, Photo-bucket, Instagram, imgur, etc.
8. Questions and Answers: Submit your questions to the Q&A sites or ans the question asked by the user and mention your website link in reference section.
Apart from on page activity and off page activity, the presence in Social Sites is most important to build online reputation to promote any website and which gives direct web traffic to site also.
Use Facebook, Twitter, LinkedIn, Google+, Stumbleupon etc.. to direct online audience to your website.